Paspaley goes back to its roots to celebrate 100 years of existence

Australian pearl brand Paspaley is highlighting its history in a campaign to celebrate 100 years of its inception. 

The campaign was done in collaboration with 72andSunny and features Australian actress Pia Miller who worked with UK-based choreographer Supple Nam on the dance.

The campaign was shot by music video director Joseph Kahn on location in Kastellorizo, with Australian singer Milan Ring recording a new version of her song ‘Green Light’ for the campaign, and photography by Jennifer Stenglein.

Paspaley’s founder, Nicholas Paspaley Snr, arrived in Australia after journeying from the Greek island of Kastellorizo to the Kimberley, which was why the campaign was shot in Kastellorizo.

Johnny Tan, executive creative director, 72andSunny said: “It’s an honour to be able to help this incredible brand mark such an important milestone. A 100-year journey that reflects the spirit of the Paspaley woman. Kastellorizo was a dream; Joseph and Pia brought true magic to this story.” 

Paspaley head of marketing Iris Kleimann said: “The creative approach taken by 72andSunny has delivered a captivating campaign celebrating our brand’s rich history and the beauty of Paspaley pearls. It was an inspiring experience working with world-class creative talent on the shoot in Kastellorizo.”

The campaign will run across Qantas Inflight, Online, OOH, DOOH, print and social.

 

: ‘World of Paspaley’

Agency:
Client:
Date: October 2019
 Paspaley, Australia’s luxury pearl brand, celebrates 100 years since founder, Nicholas Paspaley Snr, arrived in Australia. He journeyed from the Greek island of Kastellorizo to the Kimberley – home of the most beautiful pearls in the world. The 2019 collection, Megisti, is reflective of the momentous journey he undertook, and Kastellorizo serves as the location for the brand campaign.
The mix of collaborators on the project were a truly global partnership including Australian actress Pia Miller who worked with UK-based choreographer Supple Nam on the dance, the campaign was shot by legendary music video director Joseph Kahn on location in Kastellorizo, with Australian rising star Milan Ring recording a new version of her song ‘Green Light’ for the campaign, and photography by Australian Jennifer Stenglein.
Credits:
 

 
Client: Paspaley Pearls
 
Agency: 72andSunny Sydney
 
Director: Joseph Kahn
 
Photographer: Jennifer Stenglein
 
Choreographer: Supple Nam
 
Media: Hearts and Science
Tags: Australia
 
 
 
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