Home insurance customers invited to chillax with Churchill

Churchill home insurance has launched a campaign revealing a chilled new identity while retaining its bulldog spirit.

‘Chur-Chill’ sees star attraction Churchie return as the centerpiece of the insurer’s identity with the lugubrious pet shaking off his doleful persona via a variety of CGI skateboard situations. In doing so the ‘nodding dog’ mascot conveys the message to modern audiences that Churchill will do all the hard work for you while you relax.

Lucy Brooksbank, head of Churchill marketing, said: “Our audience has always loved Churchie, but they don’t expect him to stand still. So, with our new relaunch of the brand, Churchill rides on, making life feel that little bit more effortless – as we believe it should do for all our customers allowing them to just… chill.”

Animated by Untold Studios and Engine, Churchie’s photorealistic antics will be relayed as part of an integrated campaign breaking during an episode of Emmerdale on ITV and running for eight weeks, reinvigorated by a second ad on 28 October.

This will be accompanied by radio, cinema, blipverts, channel sponsorship, social and a Spotify partnership.

Previous Churchill campaigns have communicated Churchie’s charms via a mechanical puppet.

Vote on the campaign by clicking on the Creative Works box below.

: ‘Chur-Chill’

Agency:
Client:
Date: October 2019
Churchill home insurance has launched a campaign revealing a chilled new identity while retaining its bulldog spirit.
‘Chur-Chill’ sees star attraction Churchie return as the centerpiece of the insurer’s identity with the lugubrious pet shaking off his doleful persona via a variety of CGI skateboard situations. In doing so the ‘nodding dog’ mascot conveys the message to modern audiences that Churchill will do all the hard work for you while you relax.
Animated by Untold Studios and Engine, Churchie’s photorealistic antics will be relayed as part of an integrated campaign breaking during an episode of Emmerdale on ITV and running for eight weeks, reinvigorated by a second ad on 28 October.
This will be accompanied by radio, cinema, blipverts, channel sponsorship, social and a Spotify partnership.
Credits:
 

 
Agency:
ENGINE
Executive Creative Director: 
Paul Jordan
Creative Directors: 
David Dearlove, Richard Nott
Agency Producers:
Sally Miller, Bradley Woodus, Lindsay Moyes, Camilla Hempelman Adams, Sophie Richaume, Victoria Doran, Elena Sanz, Charlotte Riley, Lauren Oldfield, Melody Sylvester, Leila Bartlam.
Account Handling:
Emma Marsland, Carolina Gutierrez Vargas, Chris Moger, Gabriella Ghigi, Kya Boon-Cohen.
Strategy:
Elisa Edmonds, Katherine Morris, Duncan McLauchlan, David Blackett.
Agency Designers:
Patrick Gibson, Connie Boulton, Gustavo Rigon, Polina Dyer, Alex Talikowski, Sam Hopkins, Brandon Falconer.
Media Agency:
Mediacom
Production Company:
MJZ / Untold Studios
Director:
Nikolai Fugslig @ MJZ
Producer:
Steven Johnson @ MJZ, Helen Tang and Ian Berry @ Untold
Editor:
Untold Studios
Sound Design:
James Benn @ Bark Studio
Post-Production:
Untold Studios
Audio:
Bark Studios
Exposure:
TV, Radio, Cinema, Blipverts, Sponsorship, Social, Spotify partnership
Tags: UK
 
Video of WCR CHUC235 030 no clock viewing
 
 
 
 
 
 
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