Can creative collaboration change the world?

The past couple of years have been particularly busy for the world’s biggest and fastest-growing digital agency network – Accenture Interactive. Karmarama, Rothco, The Monkeys and most recently Copenhagen-based Hjaltelin Stahl have all joined its ever-growing list of acquisitions – helping to grow the network’s revenue by more than 20%, year on year. With so many …

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Ads We Like: Hilton keeps John and Yoko’s dream of peace alive in ‘Room 702’ campaign

When John Lennon and Yoko Ono held their famous ‘Bed-In for Peace’ at the Hilton Amsterdam in room 702, they were protesting the Vietnam war while promoting world peace. To honor the cultural impactful their honeymoon activism had, Hilton is releasing special video content series that highlights the spirit the couple intended back in 1969. The videos touch on a wide range of …

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Shell hits the road with Kaley Cuoco for a low carbon challenge

Energy giant Shell has teamed up with The Big Bang’s Kaley Cuoco for a five-part content series that challenges young people to reimagine their daily travel plans. ‘The Great Travel Hack’ is an integrated, digital-first campaign that will be housed on YouTube, targeting a younger audience interested in travel and what the future holds when it …

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Q&A: how did ForwardPMX become Baidu’s first certified training partner in Europe

ForwardPMX was recently named as the only Baidu Certification appointed partner in Europe for training and assessment. The Drum Network recently spoke to Yanyan Froud, associate director for APAC & Russia at ForwardPMX to find out how the international agency achieved the accreditation from China’s largest search platform…   How did you first become aware …

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The old rules of marketing are not dead, says Mercedes-Benz

In the modern world, brands face more opportunities and challenges than ever before, with evolving agency models and an ever-changing suite of technologies at their fingertips.  At The Drum Arms in Austin, legacy brand Mercedez-Benz and jobseeker website, Indeed came together with tech company Novalia , which creates interactive print experiences and the Springbox agency, …

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'Logic tells us a no-deal won't happen': bosses from WPP, Sky, Ebiquity and more on Brexit plans

As Britain waves its long goodbye to the European Union, there are understandable concerns around consumer confidence and the attractiveness of the country to talent. We ask the industry, including WPP chief Mark Read and Sky Media’s Debarshi Pandit, how Brexit really stands to change the world of advertising and marketing – and what they’re …

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As Mars scrambles to recoup marketing budgets, Petcare tests e-commerce integrations

Mars is in the process of reassessing its balance book to open up more budget for its marketers. In the meantime, the conglomerate’s Petcare division is testing e-commerce integrations in a bid to find the sweet spot between DTC consumer trends and the traditional CPG model. A slowdown in CPG marketing spend over the past …

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Creative Director’s Choice: Ryan Kutscher of Circus Maximus on Wolf & Shepherd’s Instagram game

Creative Director’s Choice gives creative directors a chance to highlight the work they think is the best out in the ad world — the ads and campaigns they believe are making a difference. This week, Circus Maximus co-founder and chief creative officer Ryan Kutscher, takes a shine to Wolf & Shepherd’s polished social media feed. Show …

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Brexit – what next? Brands need to 'fill the vacuum' after the fog lifts

Brexit presents UK brands and businesses an opportunity if they are bold and agile enough to act after the “fog lifts” according to Richard Jukes, chairman of PR company Grayling UK & Ireland. It is his belief that there will be a massive vacuum for UK brands to “fill with post-Brexit bliss”. He was speaking …

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Brands urged to 'fill the vacuum' after the Brexit fog lifts

Brands have been reluctant to spend over the last two years as Brexit looms large but “when the fog lifts” they will have to act fast to “fill the vacuum,” according to a panel of marketers. Amid the economic uncertainty, some agencies have reported brands forming more “collegiate” relationships as they look to adopt a …

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