'Fail and have fun': Keith Weed offers advice to marketing's new blood

Today’s marketers have some of the greatest opportunities, and challenges, the industry has seen. Working in real time, with first-party data, at scale allows us to generate insights, campaigns and reach we couldn’t have imagined 35 years ago. The landscape has changed more in the past five years than it did in the 30 before …

'Fail and have fun': Keith Weed offers advice to marketing's new blood Read More »

First fashion partnership for Channel 4's Made in Chelsea includes shoppable ads

Channel 4 has secured two commercial deals for Made in Chelsea, a sponsorship from Sensodyne UK and a brand partnership with online fashion retailer, Never Fully Dressed (NFD). The NFD deal will see the reality show’s cast members Sophie Habboo, Melissa Tattam and Sophie Hermann wear its goods. During the linear TV boradcasts, contextual ads of cast members wearing NFD pieces …

First fashion partnership for Channel 4's Made in Chelsea includes shoppable ads Read More »

Five ways to get your team excited for work each and every morning

Talent is critical to the success of any agency – without their passion, commitment, creativity and know how we wouldn’t be able to service clients in the way that we do. But, attracting great talent is one thing, retaining them is a whole other one. Here are five practices we can adopt to create environments …

Five ways to get your team excited for work each and every morning Read More »

Home Office invites applicants for EU Settlement Scheme in a nationwide campaign

The Home Office has embarked on a month-long advertising campaign designed to encourage EU citizens to apply to the EU Settlement Scheme. An outdoor advertising campaign will span 6,000 separate sites throughout the UK followed by a television, radio and social media push to coincide with the formal launch of the programme on 30 March. …

Home Office invites applicants for EU Settlement Scheme in a nationwide campaign Read More »

The Drum Recommends: Commended – Fireworx Increase Enquiries & Applications For Christ's Hospital School

The Drum Recommends: Commended is highlighting Fireworx who helped increase enquiries and applications for Christ’s Hospital School. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring …

The Drum Recommends: Commended – Fireworx Increase Enquiries & Applications For Christ's Hospital School Read More »

Marketing goes to Washington: why federal law needs to control data regulation

Today (25 March) sees the 4A’s host its first conference in Washington DC. Here, the organization’s senior vice-president of government relations, Alison Pepper, sets out why any regulation of the media/data/privacy/technology nexus needs to land at the federal level. Spring’s a funny transitional time in Washington DC. You never know what you’re going to wake …

Marketing goes to Washington: why federal law needs to control data regulation Read More »

Provocative German bike safety campaign branded 'stale and sexist'

Germany’s Transport Ministry has sparked accusations of “sexism” after releasing a cycling safety campaign fronted by a model wearing nothing but her underwear and a helmet. Running with the slogan: ‘Looks like shit, but saves my life’, the poster ads show a Next Top Model star Alicija Köhler sporting a purple helmet and a lacy bra. While …

Provocative German bike safety campaign branded 'stale and sexist' Read More »

63% of people prefer to share content on 'dark social' channels

A study around social sharing habits has highlighted the growing appeal of so-called ‘dark’ private messaging apps, with 63% of people now make use of such channels to share content and recommendations. More than 3,000 adult internet users across the US and Britain were surveyed by GlobalWebIndex and We Are Social to inform the report, …

63% of people prefer to share content on 'dark social' channels Read More »

Creative Works EMEA: featuring Mother, BBH, BBDO Germany and more

Welcome to The Drum’s Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more, click on the Creative Works box to expand to full screen. …

Creative Works EMEA: featuring Mother, BBH, BBDO Germany and more Read More »