Unilever's Paul Polman says inclusive companies financially perform better

Unilever’s recently retired chief executive, Paul Polman, has put forward the business revolution for inclusion at Advertising Week arguing that companies that have a more inclusive environment are companies that financially perform better. During a Q&A alongside Caroline Casey, the founder of the Valuable 500, Polman called upon businesses to refrain from being ‘diversish’ – the …

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Miller Lite v Bud Light feud continues as Miller goes ‘behind the scenes’ of the medieval world

Bud Light struck first in #corntroversy during the Super Bowl, calling out Miller Lite and Coors Lite for using corn syrup. After a back and forth that still continues, Miller Lite is taking a big jab at Bud Light’s ‘Dilly Dilly’ world by imagining what it might be like behind the scenes of its epic …

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US Creative Work of the Week: Sweet Baby Ray’s sauces it up

This week was all about the sauce for The Drum’s readers, as Sweet Baby Ray’s newest ‘Double Down on Flavor’ campaign was voted the US Creative Work of the Week. The multiple spot campaign showcases sauces that, when combined, can create one great flavor. Combinations include blending maple and sweet teriyaki flavors for turkey meatballs …

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LNER unveils influencer-led social media campaign

Train operating company London North Eastern Railway (LNER) is launching a new social media campaign to capture the stories behind people’s journeys on the East Coast Main Line. Created by TMW Unlimited, the campaign builds on the train franchise’s advertising activity and its “This is our LNER” brand proposition. The agency engaged a range of …

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Q&A: 1843 and the future of magazine publishing

The Economist recently relaunched its lifestyle magazine 1843 and The Drum Network interviewed editor Rosie Blau and publisher Mark Beard to find out the motivation for refreshing a brand first launched in 2016 and to ask about the future of magazine publishing in a digital world. How does 1843 sit within the larger Economist brand? …

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Mcgarrybowen names Gareth Collins as UK chief executive

Gareth Collins has joined Mcgarrybowen UK from Leo Burnett UK and Fallon as chief executive with former Ogilvy London chief executive Charlie Rudd taking over the role vacated within the Publicis Groupe businesses in turn. Collins has been tasked with driving growth alongside the existing leadership team of the Dentsu Aegis business. From next month, …

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Former Ogilvy London chief Charlie Rudd takes over at Leo Burnett and Fallon London

Leo Burnett and Fallon London has named Charlie Rudd, former Ogilvy and Mather London chief, as its new chief executive. He takes over from Gareth Collins who has moved to become chief executive of Mcgarrybowen UK. Rudd, who departed the WPP creative agency last year, will take over the running of both Publicis Groupe UK agencies …

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Viola Davis narrates Delta film stating flying can bring people of all cultures together

Delta has tapped Viola Davis for another campaign film, bringing her assured voice to a message that flight and travel can bring the world and its diverse people together. ‘Close The Gap’ spotlights shared childhood experiences through the eyes of babies and kids from communities around the world. Voiced by Davis, viewers are reminded that …

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Pandora introduces next wave of ‘Sound On’ brand campaign

Streaming audio provider Pandora has launched the spring installment of its ‘Sound On’ brand campaign, designed to inspire listeners to discover the unique sounds that transport them from winter hibernation to spring exploration. Additionally, Pandora has unveiled its first sonic logo, a unique audio signature that harnesses the power of sound to create an original, …

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Three ways marketing automation can supercharge your SEO

IBM predicts that 2019 will be the year of martecheter – a digital-native, technically savvy professional, no longer calling a developer to implement some cutting-edge marketing tech stack. Indeed, AI and machine learning are becoming a commodity technology. Plug and play solutions are plentiful on the market. Even SMEs can muster a budget to adopt …

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