Ambrose Wilson goes to the Canaries for Spring/Summer campaign

Clothing catalogue Ambrose Wilson has teamed with Red C and MediaCity-based Chief Productions to create its latest DRTV campaign for its latest spring/summer range. Directed by Nate Camponi, the stylish 30-second ads bring the brand’s ‘Made For You’ proposition to life on screen. The ‘spring’ ad is now running in the UK across ITV, Channel …

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77% of British adults are members of at least one brand loyalty programme

More than three-quarters of British adults are members of at least one loyalty programme and rewards from partner brands (rather than from the brand operating the programme) are the most popular variety of benefit, according to new research.  YouGov, an international market research and data analytics firm, and Mando-Connect, a partnerships and rewards agency, have …

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77% of British adults are members of at least one loyalty programme

More than three-quarters of British adults are members of at least one loyalty programme and rewards from partner brands (rather than from the brand operating the programme) are the most popular variety of benefit, according to new research.  YouGov, an international market research and data analytics firm, and Mando-Connect, a partnerships and rewards agency, have …

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Behind Marriott’s Bonvoy branding film and event integration

Those who watched the Oscars saw plenty of decent ads, but one brand managed to go beyond just a spot during the broadcast. Marriott unveiled its new loyalty rewards program, called Bonvoy, with a cinematic 90-second ad, then integrated itself throughout the broadcast in smart ways that caught the camera. The film was the main …

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Advice to Westminster from politician turned Grey Europe boss: 'It's time to commit'

Discord in Britain grows with each passing day. At the moment the chaos is centred on Parliament. The failure to reach any compromise around Brexit this week sends a message to the rest of the world. To outsiders, Britain, a country once admired for its strength, dependability and steadfastness, looks increasingly unstable. The only real …

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Memories of Dubai Lynx, a Cannes Lion marketing festival in the desert

Two weeks ago, the old rules of marketing were abandoned as speakers and the audience helped reinvent it all at the Dubai Lynx, the two-day marketing conference put on by Cannes Lions in Dubai. Dedicated to inspiration and insight, it  brings together top creatives, the world’s revolutionary marketers and smart brands, fledgling start-ups, and everyone …

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The Drum Recommends: Commended – We Are 778 Website Design & Development for Dorset based Luxury Bespoke Furniture

The Drum Recommends: Commended is highlighting We Are 778 agency who helped Simon Thomas Pirie with their website design & development. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency …

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Creative Works EMEA: featuring Coca-Cola, Skoda, O2 and more

Welcome to The Drum’s Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more, click on the Creative Works box to expand to full screen. …

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WPP’s Mark Read on Kantar: ‘Emotionally, I would have kept it. Rationally, selling is the right thing’

As the sale of Kantar progresses WPP’s chief executive Mark Read has said that “rationally” he knows it’s the right move even if he’s not convinced “emotionally.” It was revealed today (18 March) that Kantar was shedding all of the individual brands for its various services, including Kantar Millward Brown, Kantar Health, Kantar Consulting and …

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British Heart Foundation launch ‘Boy’ creative

The British Heart Foundation has launched an emotional new campaign starring centred on a young boy who outlines why the organ is so fundamental to our health by reflecting upon his own experiences. ‘Boy’ has been devised by MullenLowe under the tagline of ‘Our research starts with the heart, but it doesn’t stop there’ by …

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