Lazada unveils new marketing solutions to help brands and sellers solve pain points

Lazada has announced a series of products and services that aims to spur the growth of all its brands and sellers regardless of size to win the market share in the Asia Pacific region. The offerings, called ‘super-solutions’, aims to transform these brands and sellers into ‘super e-businesses’, by resolving pain points they face in …

Lazada unveils new marketing solutions to help brands and sellers solve pain points Read More »

News Corp faces hate speech protests during advertiser conference in Australia

News Corp hosted a major advertiser conference in Australia yesterday (March 20) but it was disrupted by anti-hate speech protesters. The event, called ‘Come Together’, aims to speak to advertisers across two events in Sydney and Melbourne, announcing new products and services. A small protest targeted the advertisers and called for a boycott of ad …

News Corp faces hate speech protests during advertiser conference in Australia Read More »

2018 UK TV ad revenue remains stable at £5.11bn

UK TV advertising revenue has remained stable according to industry body ThinkBox. In 2018, the UK commercial TV broadcasters accumulated £5.11bn in advertising revenue, matching 2017’s income, according to the research. It found also the largest investors in the format, chiefly online businesses such as Google, Just Eat, and Trivago who collectively put in more …

2018 UK TV ad revenue remains stable at £5.11bn Read More »

JW Player adds three ad partners to Video Player Bidding in quest for full fill rates

Video software company JW Player has expanded its Video Player Bidding service with three new partners as it looks to provide publishers with more opportunity to monetize their video inventory programmatically. Telaria, PubMatic and EMX all join the fold. JW Player launched the offering last February with SpotX as its exclusive partner. The Video Player …

JW Player adds three ad partners to Video Player Bidding in quest for full fill rates Read More »

Hershey activates ‘meaningful connections’ legacy to host summit on teenage isolation

Chocolatier Hershey is applying its founder’s 125-year-old commitment to “doing well and doing good” to the modern phenomenon of teenage isolation by hosting a one-day summit dedicated to alleviating the problem. Hershey will invite teens from across the US to come together in New York City to develop strategies for overcoming social isolation in their …

Hershey activates ‘meaningful connections’ legacy to host summit on teenage isolation Read More »

Unilever's Paul Polman says inclusive companies financially perform better

Unilever’s recently retired chief executive, Paul Polman, has put forward the business revolution for inclusion at Advertising Week arguing that companies that have a more inclusive environment are companies that financially perform better. During a Q&A alongside Caroline Casey, the founder of the Valuable 500, Polman called upon businesses to refrain from being ‘diversish’ – the …

Unilever's Paul Polman says inclusive companies financially perform better Read More »

Miller Lite v Bud Light feud continues as Miller goes ‘behind the scenes’ of the medieval world

Bud Light struck first in #corntroversy during the Super Bowl, calling out Miller Lite and Coors Lite for using corn syrup. After a back and forth that still continues, Miller Lite is taking a big jab at Bud Light’s ‘Dilly Dilly’ world by imagining what it might be like behind the scenes of its epic …

Miller Lite v Bud Light feud continues as Miller goes ‘behind the scenes’ of the medieval world Read More »

US Creative Work of the Week: Sweet Baby Ray’s sauces it up

This week was all about the sauce for The Drum’s readers, as Sweet Baby Ray’s newest ‘Double Down on Flavor’ campaign was voted the US Creative Work of the Week. The multiple spot campaign showcases sauces that, when combined, can create one great flavor. Combinations include blending maple and sweet teriyaki flavors for turkey meatballs …

US Creative Work of the Week: Sweet Baby Ray’s sauces it up Read More »

LNER unveils influencer-led social media campaign

Train operating company London North Eastern Railway (LNER) is launching a new social media campaign to capture the stories behind people’s journeys on the East Coast Main Line. Created by TMW Unlimited, the campaign builds on the train franchise’s advertising activity and its “This is our LNER” brand proposition. The agency engaged a range of …

LNER unveils influencer-led social media campaign Read More »

Q&A: 1843 and the future of magazine publishing

The Economist recently relaunched its lifestyle magazine 1843 and The Drum Network interviewed editor Rosie Blau and publisher Mark Beard to find out the motivation for refreshing a brand first launched in 2016 and to ask about the future of magazine publishing in a digital world. How does 1843 sit within the larger Economist brand? …

Q&A: 1843 and the future of magazine publishing Read More »