Johnson & Johnson reach $117m settlement over misleading marketing

Johnson & Johnson has settled a multi-state legal action brought against it in the US over allegations it misled patients and healthcare providers in its marketing of surgical devices. The medical giant has agreed to pay $116.9m to 41 states and the District of Columbia for allegedly misrepresenting the safety and effectiveness of its transvaginal …

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Cult hires its first strategy exec

Independent creative agency Cult has appointed Charlotte Bunyan as its head of strategy – the first position of its kind at the agency.  Bunyan will work alongside Cult’s CSO, Bridey Lipscombe, to launch a dedicated strategic division to work on their global clients: Burberry, M.A.C, Elemis, Sally Hansen, ghd, dunhill and Pepsico’s latest wellness drink YULA. …

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How to use insight driven design as a tool for innovation

Packaging design is of course a valuable brand asset and a vital tool in attracting consumers on shelf. Although it’s only one small part of a consumer’s journey to brand engagement, it’s also a brand’s only truly fully owned medium. Brands need to be united across all touch-points but communication doesn’t necessarily need to be …

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Smoke and mirror bot accounts driving 80% of vaping and tobacco tweets

Automated social media accounts have been found responsible for the lion’s share of marketing missives concerning vaping and e-cigarettes on Twitter, according to a new study. Analysis by the Nicholson Foundation found that such ghost accounts accounted for close to 80% of all Twitter conversations concerning vaping and tobacco. Much of the traffic was exposed to …

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Global MMD acquisition adds 1,378 Dutch petrol station screens to DOOH holdings

Global, the media stable and advertising giant has bolstered its out of home holdings on the continent with the acquisition of the MMD Media. Following its whirlwind acquisitions of Exterion Media, Primesight and Outdoor Plus late in 2018, it now adds the Dutch ‘forecourt’, petrol station network to its stable. 1,378 digital screens located in 607 petrol stations bolster its inventory.  Global …

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Matchesfashion.com’s physical store is acting as a broadcasting hub

Matchesfashion.com is a global e-commerce fashion giant. But last year it bought a four-storey townhouse in West London that’s become part store, part broadcasting hub. In 32 years, the company has gone from a single shop in Wimbledon to now seeing 95% of its global sales (it made £293m in revenue last year) come through …

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Meet the CMO who quit Coca-Cola for a 'more meaningful' plant-based startup

Lone Thomsen departed her role as Coca-Cola’s media chief to lead marketing at a plant-based protein startup earlier this month. She speaks to The Drum about the debatable bravery of her decision, the company’s future growth strategy and her plans to crack America.  When Lone Thomsen updated her LinkedIn from head of media and connections strategy …

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SPH to see an almost 5% reduction in staff numbers across the Media Group

Singapore Press Holdings Limited (SPH) will see an approximate 5% reduction in staff numbers across the Media Group as a result of the group streamlining its media operations with sales approach. The exercise is expected to be completed within the current quarter and to incur retrenchment costs of approximately $8m. The group further reported a net …

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Oppo asks filmmakers to create their version of #MySingapore

Oppo has launched a #BeAStorygrapher short film competition, urging aspiring filmmakers to create a short film that represents their own perspective of Singapore to promote their latest model – Oppo Reno2. Oppo has roped in notable Singaporean photographers and videographers including Tim Wah, Dan Ng , Andy Yong and Cloe Mak for the campaign who will …

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Snapchat chases retailers with dynamic ad offering

Snapchat is rolling out a new dynamic ad format that will let brands automatically create ads in real-time based on their own product catalogue. The feature works by pulling in data from extensive product catalogues which could contain up to hundreds of thousands of products. These are then synced with Snap’s ad system and served …

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