EU opens competition probe into Facebook’s Libra currency

The European Union has opened a formal competition probe into Facebook’s Libra currency amid fears that it could muscle out potential rivals. Regulators are reported to have already begun an information-gathering process by issuing questionnaires to groups involved with the fledgling currency to illuminate potentially ‘anti-competitive’ behaviour. At issue is the exchange of information necessitated …

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NHS to create new £150m advertising and marketing services framework

The National Health Service (NHS) is to create a new advertising and marketing services framework valued at £150m. The resulting framework’s remit will consist of recruitment advertising, public notices, student attraction, public space sponsorship and further marketing campaign activity. It is expected to be split into lots and will begin on 1 July 2020, running …

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Who’s who in advanced TV? How Iflix, Hulu, Roku, NBCU and others are shaping how we watch

http://www.thedrum.com/topics/addressable-tvConsumers around the world are rapidly shifting away from their traditional TV packages in favor of advanced TV. But while not all markets are set up for it yet, digital marketers today need to know the differences between the various types of advanced TV available and why it should be part of their clients’ media …

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World Surf League backs campaign to preserve coral reefs with florescent Pantone

The World Surf League (WSL) is helping protect the oceans its surfers compete in through a collaboration with ‘Glowing Glowing Gone’ – a global campaign advocating for greater funding and action for coral reef conservation by highlighting the global danger signaled by fluorescing corals. With the WSL’s commitment to leaving every place better than the organization found …

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Channel 4’s Dorothy Byrne – ‘TV needs to reinvent itself’

Dorothy Byrne, head of news at current affairs at Channel 4 has issued a rallying call to the TV industry to “reinvent itself” to better reflect “seismic” shifts British society. She cautioned that TV had lost its place at the heart of public debate, saying execs must address diversity issues and start producing “really clever …

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Ads We Like: Clio Awards 60th anniversary promo features ad icons and pioneers in massive painting

The Clio Awards is turning 60 this year, and to celebrate the organization has unveiled a sprawling painting honoring advertising’s pioneers, trailblazers and most recognizable icons from the past six decades. The Clio organization worked with BBDO Los Angeles to honor some of the iconic men, women and ideas from the past 60 years that have defined …

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Creative Work of the Week: Hinge dating app doesn’t mind dying so long as you find love

Dating apps are ubiquitous now, so to find one that stands out is rare. Hinge is staking its claim as an app that doesn’t mind when users leave, so long as they find their match. The first international campaign for Hinge conveys that sentiment with a cute character that happily meets its demise. It doesn’t …

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Creative Works: featuring Hulu, Channel 4, Corona and more

Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. We give our readers the chance to decide which work features as our Creative Work of the Week. Scroll through the latest work from brands like Hulu, Channel 4, Corona and others below, then …

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Bombay Sapphire gets arty in $20m global push to stand out from gin crowd

Bacardi-owned gin Bombay Sapphire has enlisted a glass sculptor, a paper artist and a visual designer to create and front a $20m global campaign highlighting its commitment to nurturing creativity. The fully integrated push supports the brand’s long-running worldwide ‘Stir Creativity’ platform, which seeks to increase the brand’s cultural relevance by highlighting how there’s an …

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Beano partners with Bose to unveil ‘the world’s funniest fart sound’

Some people might be gassed to hear that Beano has commissioned a scientific study with Bose to unveil ‘the world’s funniest fart sound.’  A study to trump all others, ‘The Flatulence Report’ also means to answer the age-old question ‘what makes farting funny?’  As part of the research, sound specialists, Bose scientist Dr Helen Pilcher and a …

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