GSK, Grab, Twitter, Mediacom & Adobe reflect on 25 years of digital advertising

As the industry marks the 25th anniversary of the first-ever banner ad, created by AT&T. We reflect on how far marketers have come since 44% click-through rate, now practically unheard of, and its only call to action was a simple ‘click here’. Show me entity :: 29426 To mark the judging day for this year’s …

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Former Patrón and Grey Goose CMO resurfaces at cannabis brand

Lee Applbaum, the Bacardi exec previously charged with heading up marketing for Patrón and Grey Goose, has been named chief marketing officer of cannabis brand Surterra Wellness. Applbaum resigned from Bacardi in July, citing a desire to “pursue [his] personal passions in business and life”. He will now lead Surterra’s global marketing teams in product …

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‘Flood the News’ wrecks physical climate crisis damage on the front pages of 220 publications

To get the media to call attention to one of the globe’s biggest issues ahead of the Climate Action Summit on 23 September, the Columbia Journalism Review (CJR) and The Nation have teamed up on a joint exhibition project called #CoveringClimateNow.  The project starts today (16 September). During the week leading up to the summit, more …

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The marketer of the future must avoid analytics paralysis

The analytics era seems to finally have arrived in marketing.  The question is, “Are marketers actually ready?” For example, three-quarters of brands say they are spending more on marketing technology this year, with 24% claiming to be spending significantly more, according to a recent Forrester report.   It looks like marketers are finally taking this …

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Questlove stars in ‘Made Ready’ brand platform ad for Citizens Bank

Citizens Bank has enlisted The Roots drummer Questlove for its brand platform campaign, ‘Made Ready,’ with an aim of helping customers, colleagues, communities and shareholders be prepared for their own unique life and financial journeys. “The way our customers live their lives and define success has changed, and the relatively straight path they used to …

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The UN Refugee Agency appoints Blue State to catalyse digital fundraising efforts

The UN Refugee Agency (UNHCR) has appointed Blue State to support its digital fundraising efforts in the UK, following a competitive pitch. Wavemaker was the incumbent agency.  Specialising in online fundraising, Blue State was founded by former staffers of Howard Dean’s 2004 presidential campaign. It most notably provided digital strategy and technology services for the 2008 and 2012 …

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TCL enters the mobile market with its own brand and campaign

Consumer electronics company TCL has made mobile devices for other companies for years, but the TV manufacturer is now getting into the mobile industry under its own name. It’s hired consultancy Fearlessly Frank to help it launch its global mobile brand and campaign. TCL and Fearlessly Frank are introducing the brand with a campaign, ‘Display …

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The Royal British Legion releases poignant film to highlight year-round work

In partnership with Leagas Delaney and VCCP Media, The Royal British Legion has unveiled ‘They Still Go’, a film that showcases the pivotal role the charity plays in the lives of current and former service personnel. While most activity for the Royal British Legion generally takes place around the November Remembrance period, ‘They Still Go’ …

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