Think creativity is important? Time to put your money where your mouth is

Let me guess – you think creativity at work is important, right?  Great, you should do. McKinsey found that companies in the top quarter of their creativity score ranking performed better on three key measures – organic revenue growth, return to shareholders and EBITDA, in their 2017 ‘Creativity’s bottom-line – How winning companies turn creativity into …

Think creativity is important? Time to put your money where your mouth is Read More »

Business on the move including Papa John's, PlayStation, Mondelez and Tommy Hilfiger

Welcome to The Drum’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.  This week includes moves from Papa John’s, PlayStation, Mondelez, Disney, and Tommy Hilfiger.  Global wins Mondelez has consolidated its global advertising into WPP and Publicis as it looks to “streamline” its marketing operations with the aim of …

Business on the move including Papa John's, PlayStation, Mondelez and Tommy Hilfiger Read More »

Code Computerlove partners with BBC to launch documentary

Manchester-based digital agency Code Computerlove has joined forces with the BBC’s Salford-based user experience and design team to create a documentary, looking at how tech-led organisations such as Google, Co-op Digital, AKQA and ustwo have created vibrant studio cultures.  The short film was a collaboration between the BBC’s creative director of Global Experience Language platform (GEL), Andrew Nott, Code …

Code Computerlove partners with BBC to launch documentary Read More »

Egami Group president talks controversial clients in an era when 'employees are activists'

In the third of our interview series with the Advertising Club of New York’s 2019 Honorees, The Drum speaks to New Yorker of the Year, Egami Group president Cheryl Overton, about vying for controversial business, changing client expectations and how one-size-fits-all campaigns are like muumuus. Cheryl Overton grew up thinking she’d have a career in …

Egami Group president talks controversial clients in an era when 'employees are activists' Read More »

Why a lacklustre ‘hygiene-only’ approach can lead to a multitude of sins for FMCG brands

Digital marketing came with the promise of greater accountability and less waste but reports frequently remind us that this is not always the case. In fact, if AlixPartners’ research is to be believed, as much as 60% of brands’ total spend might not lead to any noticeable upward tick in ROI. It comes as little …

Why a lacklustre ‘hygiene-only’ approach can lead to a multitude of sins for FMCG brands Read More »

Amazon delivers a suite of 150 new tools and services for SMEs

Amazon has lent a helping hand to small and medium-sized enterprises wishing to grow their sales via the e-commerce portal with the release of a new suite of 150 separate tools and services designed to aid third-party sellers. The toolkit includes a raft of new functionality such as Target Inventory Levels and Sold by Amazon …

Amazon delivers a suite of 150 new tools and services for SMEs Read More »

Toyota and Team GB pair up for Westfield London activation

Toyota and Ocean Outdoor have crystallized their Team GB partnership in the form of an out-of-home activation at Westfield London to prepare shoppers for the 2020 Tokyo Olympics. I Am Team GB has seen the retail mecca transformed into the hub of a series of nationwide events which will culminate in a mammoth sports day …

Toyota and Team GB pair up for Westfield London activation Read More »

Nick Ferrari on how the ‘perfect storm’ of Brexit is taking his LBC show to the masses

Having added a quarter of a million listeners to his show in the past year, breakfast presenter Nick Ferrari says Brexit has delivered a “perfect storm” for his brand of speech radio. Disparagingly referred to as a “shock jock” earlier in his career, Ferrari is a growing challenge to the talk-based stations at the BBC, …

Nick Ferrari on how the ‘perfect storm’ of Brexit is taking his LBC show to the masses Read More »

South Western Railways makes 'memory maker' pitch for passengers

South Western Railways has made a pitch for passengers with its first integrated brand campaign, aimed at the day-tripper market. Great Days Never Leave You has been conceived by Engine to convey how usage of its network can lead to lasting memories being formed from travel to any of its 200 destinations on a family …

South Western Railways makes 'memory maker' pitch for passengers Read More »