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Mattel zooms into adult gaming in IP push: ‘We’re building digital marketing muscle’

Mattel’s radical, sometimes painful transformation from a toy brand to an IP-driven franchise business will see the company make its standalone debut in the adult gaming industry today (22 August), unveiling an ad-supported mobile media platform in Hot Wheels Infinite Loop. The company, which owns the rights to the likes of Barbie and Fisher-Price, has lent …

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Carole Cadwalladr slams 'missing in action' BBC amid Cambridge Analytica fallout

Speaking after BBC and Channel 4 execs pulled out of Edinburgh TV Festival panel ‘Who Gets a Voice?’ (leaving her as a sole panelist), Carole Cadwalladr tells The Drum she believes she is being “gaslit” by the BBC.  Pulitzer-winning journalist and Cambridge Analytica investigator Carole Cadwalladr has accused UK public service broadcasters of being “missing in action” on the data …

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Broadcast bosses admit Islamophobia biases exist but accuse print of being 'far worse'

Senior broadcast journalists from the BBC, Channel 4 and ITV have acknowledged that there are problems in how newsrooms reflect stereotypes and race (in particular regarding Muslims) but have said the issues are more prominent in print which is not governed by Ofcom. During an Edinburgh TV Festival panel discussing how to address the unconscious …

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Think creativity is important? Time to put your money where your mouth is

Let me guess – you think creativity at work is important, right?  Great, you should do. McKinsey found that companies in the top quarter of their creativity score ranking performed better on three key measures – organic revenue growth, return to shareholders and EBITDA, in their 2017 ‘Creativity’s bottom-line – How winning companies turn creativity into …

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Business on the move including Papa John's, PlayStation, Mondelez and Tommy Hilfiger

Welcome to The Drum’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.  This week includes moves from Papa John’s, PlayStation, Mondelez, Disney, and Tommy Hilfiger.  Global wins Mondelez has consolidated its global advertising into WPP and Publicis as it looks to “streamline” its marketing operations with the aim of …

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Code Computerlove partners with BBC to launch documentary

Manchester-based digital agency Code Computerlove has joined forces with the BBC’s Salford-based user experience and design team to create a documentary, looking at how tech-led organisations such as Google, Co-op Digital, AKQA and ustwo have created vibrant studio cultures.  The short film was a collaboration between the BBC’s creative director of Global Experience Language platform (GEL), Andrew Nott, Code …

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Egami Group president talks controversial clients in an era when 'employees are activists'

In the third of our interview series with the Advertising Club of New York’s 2019 Honorees, The Drum speaks to New Yorker of the Year, Egami Group president Cheryl Overton, about vying for controversial business, changing client expectations and how one-size-fits-all campaigns are like muumuus. Cheryl Overton grew up thinking she’d have a career in …

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Why a lacklustre ‘hygiene-only’ approach can lead to a multitude of sins for FMCG brands

Digital marketing came with the promise of greater accountability and less waste but reports frequently remind us that this is not always the case. In fact, if AlixPartners’ research is to be believed, as much as 60% of brands’ total spend might not lead to any noticeable upward tick in ROI. It comes as little …

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Amazon delivers a suite of 150 new tools and services for SMEs

Amazon has lent a helping hand to small and medium-sized enterprises wishing to grow their sales via the e-commerce portal with the release of a new suite of 150 separate tools and services designed to aid third-party sellers. The toolkit includes a raft of new functionality such as Target Inventory Levels and Sold by Amazon …

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