Month: March 2020

'Coronavirus' keyword blocking projected to lose UK news publishers £50m ad revenue

Newsworks, the body representing UK newspaper publishers, is estimating that over-zealous digital brand safety measures around the keyword ‘coronavirus’ is going to cost the industry £50m in lost advertising revenue in the next three months at a time when its coverage is arguably needed most. To raise awareness of these damaging measures, just part of …

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Havas CCO Harry Bee on how it's helping clients deliver 'in-home' creative

With many feeling claustrophobic and anxious as the coronavirus lockdown continues throughout the globe, Havas New York chief creative officer Harry Bernstein – known as Harry Bee by many – has found reasons to be positive, highlighting how creativity can help lift people up. “When you’re dealing with a situation that has no map, we need …

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How COVID-19 has impacted search results and how to develop an action plan to thrive

COVID-19 is impacting public health as well as the economy on a global scale. Such events always impact search behaviours and patterns. In the current crisis we have seen users turn to online search for immediate news and solutions and with the increase in working from home, there have been more users online searching for …

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Lead generation: What we’ve learnt in the last two weeks

Many agencies will be desperately wanting to focus on new business right now, but will be feeling very unsure over how to proceed, and whether proceeding at all is even acceptable. Working with 40 agencies on their lead generation right now, here are the questions we’ve been asked and the answers based on our experiences …

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Lead generation: What we’ve learned so far during the covid-19 pandemic

Many agencies will be desperately wanting to focus on new business currently, but they will be feeling very unsure over how to proceed, and whether proceeding at all is even acceptable. Working with 40 agencies on their lead generation, here are the questions we’ve been asked and the answers based on our experiences over the …

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Profiteering and loss: Should you market your brand during coronavirus?

Aside from the select few businesses that face an unusually favourable combination of circumstances in a pandemic, those who manufacture aspirin, face masks or provide home subscription services, for example, the situation as most now accept it is: Every business is trying to survive. Most ad or marketing budgets are going to suffer. Opportunity for growth of …

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How Goal is adapting to a world without football fixtures

What is Goal without the goals? The world’s largest football website is having to adapt to the postponement of top competitions and fixtures, which presents both editorial and commercial challenges. But though the action on the pitch has dried up, its coverage hasn’t. “While there are no matches being played, that doesn’t mean football stops,” said …

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The Sustainability Group founder on how digital is transforming brand purpose

Mike Penrose, chief exec of The Sustainability Group believes digital has a significant role to play in driving home your sustainability credentials to customers. “Through more digital capabilities, you can not only define causes that your customers care about you can also communicate them really effectively,” explains Penrose during an interview recorded a Q&A, as part …

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Are brands disillusioned about their performance on social?

Now more than ever, it’s important for brands to create genuine relationships with customers. We, as consumers, want to know that businesses have our best interests at heart, with social media set to be a vital line of communication in the coming weeks and months. Despite this however, research shows that while 80% of companies …

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