Month: February 2020

What does it take to be a marketing leader in the 2020s?

With the life expectancy of big corporate businesses getting shorter by the year, creating brands that both resonate with consumers yet also remain profitable is getting harder and harder to achieve. Finding the right balance between having a clear social purpose and an innovative business model isn’t easy. A panel discussion hosted by The Drum, …

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Ads We Like: Aviation Gin celebrates a Leap Day 21st birthday with Ryan Reynolds

Leap Day babies are a birthday conundrum. When a birthday only comes once every four years, it’s difficult to know when to celebrate. Aviation Gin is playing with that concept in a Leap Day celebration for an 84-year-old’s 21st birthday. If that sounds confusing, know that Aviation Gin owner Ryan Reynolds and his wry humor …

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Footballer Eniola Aluko to talk about why women’s sports has never been more important at The Drum Pub

There was perhaps a moment in time where women’s sport was unfairly pushed to the sidelines, but since 2019 female athletes have never been more visible. And nothing quite capturing the nation’s imagination like the women’s football World Cup last year. The magical moments such as England making the semi-finals of the Women’s World Cup, …

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Cult drives North America expansion with three new hires

Cult, known to be one of the world’s fastest growing independent creative agencies, has welcomed three new employees to its Brooklyn office. Jincey Lumpkin joins as associate creative director, while Brian P Kelly and Coco Kimelman have come on board as a senior strategist and producer respectively. Lumpkin is a industry recognised thought leader on women and …

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10 questions with… Sedge Beswick, founder and managing director of Seen Connects

To showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to Sedge Beswick, founder and managing …

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Hearst UK partners with Sixteenth to upskill editorial into influencers

Hearst UK has partnered with digital talent agency Sixteenth to better train and deploy influencers across its network, centering on its editorial staff. The publisher of 26 brands, including Esquire, Elle, Harper’s Bazaar, Cosmopolitan and Good Housekeeping, has created the Hearst Influence Network. The group will serve as an in-house talent and influencer initiative, promising …

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Facebook F8 fate cancelled as coronavirus outbreak worsens

Facebook’s set-piece developer conference has become the latest victim of spreading coronovirus panic after organisers were forced to shelve the annual gathering. Around 5,000 delegates had been expected to gather at F8 in San Jose in early May to discuss software developments but the social network will now explore non-physical avenues of communication such as …

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Facebook F8 cancelled as coronavirus outbreak worsens

Facebook’s set-piece developer conference has become the latest victim of spreading coronovirus panic after organisers were forced to shelve the annual gathering. Around 5,000 delegates had been expected to gather at F8 in San Jose in early May to discuss software developments but the social network will now explore non-physical avenues of communication such as …

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