Month: November 2019

IAB Europe releases consent management platform compliance tool: 131 of 150 CMPs pass

IAB Europe has launched its Consent Management Platform (CMP) Validator Tool, revealing that 131 of 150 participating providers are fit for purpose.  With GDPR enforcement tightening, consent management platforms, which are employed by websites to transparently collect, store, and share consent information across the ad ecosystem, are having to align with the most recent frameworks to …

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TV least risky marketing platform, finds Thinkbox

Linear and video-on-demand (VOD) TV are the lowest risk marketing platforms, according to research from Thinkbox. The marketing body for UK commercial TV analysed £1.4bn of media spend by 50 brands across 10 forms of advertising over three years, with help from Gain Theory, Mediacom and Wavemaker. Rather than looking at platform effectiveness in isolation, …

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How Zalora combines humans and automation to deal with spike in festive orders

In a sprawling 470,000 sq. ft. warehouse approximately 45 minutes on the outskirts of Kuala Lumpur, the capital of Malaysia, Zalora workers are busy consolidating stock pools that have been sent in by brands across the Asia Pacific ahead of the busy festive season. The warehouse, which combines human and automation and cost US$4m to build, …

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MAC Cosmetics names Coty’s Ukonwa Ojo as first global marketing SVP

Coty’s former chief marketing officer, Ukonwa Ojo, has been named as MAC Cosmetics’ first senior vice-president for global marketing. Ojo, a finalist for the WFA’s global marketer of the year title, departed Coty in January. The role of chief marketing officer for consumer beauty was filled in May by Fiona Hughes, formerly chief marketing officer …

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Facebook moves to pacify cautious advertisers with whitelisting and brand safety tools

Looking to dial back advertisers’ brand safety concerns, Facebook has begun rolling out two whitelisting tools and a host of product updates designed to ‘maintain a high-quality ecosystem’. Before today (20 November), advertisers could already view where their ads might appear and where they did appear, and control where they appeared within content. They could …

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Elliot Willis promoted to managing director of The Hook Group with sights set on US

Elliot Willis has been promoted from commercial director to managing director at social marketing and media group The Hook Group, just as it sets its sights on US expansion.  The start-up, founded by Andy Fidler and Gordon Bennell, is made up of two in-house divisions; the social marketing agency, The Hook Labs, and its media brand, …

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Creative Works of the Week: América Television and Bombas

For the next few weeks, The Drum will be doubling up on Creative Work of the Week, giving campaigns from our regular Creative Works roundup and from our Christmas and holiday roundup dual billing. For our weekly roundup, many of our reader’s tuned into Circus Grey’s ad for Peruvian television network América Television.  ‘Beto & Elena’ …

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Ten brands blurring boundaries in personal care and beyond

“They always say time changes things, but you actually have to change them yourself.” Andy Warhol As the early adopter mindset filters out into mainstream thinking and behaviors, brands need no longer target their innovations towards a small group of consumers – the floor is open and the consumer demand growing across all demographics for …

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YouTube looking more like TV as it adds Nielsen data to Reach Planner

YouTube wants to attract ad dollars away from TV, so it’s turned to Nielsen for help. The Google-owned video platform is integrating Nielsen TV data into Reach Planner, its audience planning tool within Google Ads launched last April. Brands are starting to use Google data from Reach Planner to help find audiences fleeing traditional TV, …

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Elementary Digital unveil new website for UK radiator manufacturer Stelrad

Radiator manufacturer Stelrad Radiators has launched a new website with the assistance of WordPress agency, Elementary Digital. The new website provides even more information for visitors and has simplified the site’s navigation, making it even easier for users to find the information they’re after. Though Stelrad has always prioritised site aesthetic and ensured it’s easy-to-use, the …

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