Month: October 2019

BBC enlists stars of Peaky Blinders, Ghosts and more to sell iPlayer to millennials

The BBC has enlisted some of its most recognisable comedy and drama stars to engage younger viewers and show how iPlayer is “wasted on some but not on others”.  Developed by in-house agency BBC Creative and directed by Tim Godsall, the three 60-second spots see young BBC talent from popular comedy shows disguised in full hair and makeup …

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Babbel hires former WeWork director to lead growth marketing in the US

Language learning app Babbel has hired Steven Meyers, WeWork’s former director of acquisition marketing, to drive “a new phase of growth” in the US. Reporting to Babbel’s US chief executive, Julie Hansen, Meyers will lead marketing in the region with a particular focus on growth and customer acquisition. He will lead a team of around …

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How FX Digital revived Eurosport’s connected TV experience

FX Digital has partnered with Eurosport to revamp and relaunch its connected TV experience – including console applications – to improve the end user experience and increase the reach of the platform. Eurosport Player is the OTT platform provided by Discovery’s sports entertainment brand Eurosport, designed to deliver video content to their European audience across Web, Mobile and …

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The Drum Show: making the case for a little less 'left brain'

The Drum has unveiled this week’s episode of its online video series The Drum Show, which looks at the big talking points in media and marketing from the past seven days. The latest episode is hosted by The Drum’s senior reporter Rebecca Stewart, who was joined by Habito’s chief marketing officer Abba Newbery and System1 …

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Creativity’s demise is much exaggerated as tech gives it a new lease of life

Hamburg. A city of contradiction. On one hand, it’s true to the Germanic tradition of science-based order. But on the other, it’s home to a gritty counter-culture that has inspired generations of artists – including The Beatles. What better place to convene a session of the Accenture Creative Council to consider how the marketing industry …

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Flip the script: what happens to production when clients slash agency budgets?

Amid wider industry trends directors and production staff have, for years now, watched on helplessly as their budgets have all but disappeared. Clients under ever-increasing pressure from shareholders and a C-suite that’s afforded mere months rather than years to whip bloated brands into shape continue to sacrifice legacy-building for fast content: more of it, for …

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Yorkshire agency becomes latest Northern Powerhouse partner

Leeds-based digital marketing agency Pedro – which is part of the Elementary Digital Group – is the latest member to join the Government’s Northern Powerhouse Partnership Programme. The Northern Powerhouse was created to grow the North by investing in culture, transport, innovation and skills. Pedro was set up in 2013, helping businesses maximise their potential …

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