Month: September 2019

Cisco marketing veteran Karen Walker departs after a decade

Cisco’s chief marketing officer Karen Walker has left the company after 10 years. It is understood that Walker is to move to computing giant Intel to head its marketing. A spokesperson for Cisco said: “Cisco can confirm that Karen Walker has left Cisco. We’d like to thank Karen for the part she has played in …

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Clear Channel removes anti-abortion ads following pressure from MPs

Clear Channel is working to immediately remove a series of anti-abortion billboards in London, which have been targeting Labour MP Stella Creasy. The ads sprung up in Walthamstow over the weekend following a protest on Saturday (28 September) by anti-abortion activist group CBR UK – which is affiliated to CBR group in the US. While the …

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We've forgotten the ad value exchange, it is time to reconnect with content

 Tracy De Groose, executive chair Newsworks, reminds The Drum readers of a time when advertising paid for content – digital media has undermined the value exchange but all is not lost… There’s been a lot written about trust in our industry, but up until recently not enough action. Trust in advertising has eroded in the UK to an …

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Tracy De Groose: We've forgotten the ad value exchange, it is time to reconnect with content

There’s been a lot written about trust in our industry, but up until recently not enough action. Trust in advertising has eroded in the UK to an all-time low, from 50% to 25% according to the Advertising Association (AA). In the US, Marc Pritchard talked at the ANA Media Conference how seven out of 10 consumers find …

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Story Times creative giveaway: win one free high-quality, on-brand visual content project created from your brief

Back in the early 2000’s we were told ‘content is KING’ but no one warned us of how difficult and expensive it was going to be to keep this King alive. Long gone are the days of simple texts or highly pixelated images, this is the era of high-definition, vertical frames, soon-to-go viral, 30 seconds…no …

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Freelance networks, data-based pay: General Mills CMO envisions the agency of the future

A small core team, outsourced administrative functions and a data-informed value-based remuneration model are just some of the traits that will form the successful agency of the future, claimed the chief marketing officer of General Mills. Ivan Pollard, who took the top marketing job in 2017 at the FMCG firm, said he believed clients’ refinement …

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Acura stresses ‘Less Talk, More Drive’ in high-speed brand campaign

Acura is revving up the power in its latest brand campaign, letting its vehicles do the talking in high-speed action. The ‘Less Talk, More Drive’ campaign highlights the brand’s ‘Precision Crafted Performance’ through the eyes of its engineers, race car drivers and lineup of performance vehicles. Two words underscore the 30-second video – ‘Beat That.’ …

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Ex-Shortlist chief Mike Soutar named Evening Standard CEO

Media veteran Mike Soutar, a former editor of FHM and co-founder of Shortlist Media, has been appointed chief executive of The Evening Standard. The news brand, edited by former chancellor George Osborne, has suffered a turbulent time financially and has brought Soutar aboard to course correct. Having co-founded Shortlist magazine (now defunct but survived by sister …

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