Month: August 2019

Dior stands by creative process in face of Native American appropriation accusations

Dior has defended its use of Native American traditions in its latest campaign promoting the Johnny Depp-fronted Sauvage fragrance, which has been labeled as a practice in cultural appropriation. Central to the creative is a film starring Canku Thomas One Star, a member of the Rosebud Sioux Tribe in South Dakota, performing a traditional Native …

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Fox Sports celebrates the stars of WWE Smackdown with ‘We’re All Superstars’ fan campaign

Fox Sports will debut a campaign this weekend to celebrate WWE Smackdown’s move from USA to Fox. The campaign is an ode to the ways WWE superstars have transcended the world of wrestling sport entertainment and permeated pop culture with their moves, mannerisms and quirks.  The first spot of the ‘We’re All Superstars’ campaign shows a …

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Former Heisman Trophy winners take over Nissan’s college football campaign

The start of college football means plenty of attention will be paid to the potential winner of the coveted Heisman Trophy, celebrating the top player in college ball. Nissan has gathered a bunch of past winners of the trophy to kick off its 2019 Heisman House campaign. Nissan is a partner with the NCAA, and …

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10 questions with… Mary Fox, general manager of BIC North America

Each week, The Drum talks to a range of media and marketing professionals about their roles, but rarely do they get a chance to show who they are and what drives them as people. The Drum’s 10 Questions series attempts to offer a little more insight into those personalities. This week’s questions are put to Mary …

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Ads We Like: Dos Equis promotes football education with ‘College Football Football College’

As college football takes center stage this weekend in the US, Dos Equis is challenging fans to test their knowledge and get educated about the sport with the ‘College Football Football College,’ a new certificate program that combines beer and fandom. The College Football Football College is a series of free online courses that gives fans …

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Swedes put themselves on public display to expose prejudice and misinformation

Dismantling prejudice is the theme of the latest campaign by the Swedish media group, Stampen Media, and it’s one that finds Swedes opening themselves up to public scrutiny. In today’s media landscape, fake news, fast news and filter bubbles present a wealth of challenges for both journalists and consumers alike. People’s perception of the world …

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The Drum Show: Lessons from Greta Thunberg and why in-housing is here to stay

The Drum has unveiled this week’s instalment of its online video series The Drum Show, which look at the big talking points in media and marketing from the past seven days.  This week’s episode is hosted by The Drum’s senior reporter Rebecca Stewart, who took a look at the legacy of Lord Tim Bell, why …

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Brexit public information campaign goes into overdrive with ‘Get ready’ call

The UK government will launch its £100m Brexit public information campaign next week by calling on Britons to ‘Get ready’ for the country’s looming exit from the European Union on 31 October. Described as the largest single advertising campaign since the Second World War the promotional drive aims to ensure that both businesses and individuals …

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What I've learned from an hour (and a pint) with advertising's biggest personalities

An Hour of Advertising came about in the same way most good side projects come about. Frustration. I was frustrated with the industry. I was frustrated with the job I was doing (note to my new employers, this is long before I met you). I was frustrated with the sheer amount of bullshit being spouted …

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