Month: July 2019

Deliveroo to form Edinburgh tech hub in wake of Cultivate acquisition

Food delivery business Deliveroo is to expand its operations by way of a new tech hub in Edinburgh following its acquisition of software specialists Cultivate. An ongoing recruitment drive will see Deliveroo aim to fill 50 highly-skilled posts for engineers, product managers and user researchers over the next three years, trebling its existing workforce. The …

Deliveroo to form Edinburgh tech hub in wake of Cultivate acquisition Read More »

‘Approved, Not Approved’ campaign uncovers how ad guidelines on social media are selectively enforced

Protesters stood in front of Facebook’s New York office to call attention to a new platform designed to help the public understand how advertising guidelines on social media sites are selectively enforced, therefore limiting access to solutions, education, and engagement from brands, especially those targeting women. The protest helped launch ‘Approved, Not Approved’, a campaign, …

‘Approved, Not Approved’ campaign uncovers how ad guidelines on social media are selectively enforced Read More »

Creative Work of the Week: Lenovo takes security seriously with Sony hack docuseries

Cybersecurity is a huge issue for the world, and apparently also for The Drum’s readers, who overwhelmingly voted Lenovo’s three-part docuseries on the Sony Pictures hack the Creative Work of the Week. In ‘The Fallout: A Real-World Cybersecurity Story’ narrator Olivia Munn, an actor and tech investor, takes viewers through a behind-the-scenes look into the …

Creative Work of the Week: Lenovo takes security seriously with Sony hack docuseries Read More »

Engine to handle government's 'Prepare For Brexit' campaign

Engine has been selected to lead the UK government’s upcoming Brexit advertising campaign. The agency will help deliver the government’s ‘Prepare For Brexit’ campaign, informing businesses and the public what to expect when the nation is expected to leave the European Union October 31. It is unclear what message the agency – which was behind Santander and Warburton’s …

Engine to handle government's 'Prepare For Brexit' campaign Read More »

Earnest launch podcast series to promote Vodafone Business 5G

B2B marketing agency Earnest has launched a podcast series and weekly Alexa Flash Briefing to promote Vodafone Business’s new 5G offering.  The Business Beyond Limits Podcast is a three-part series hosted by The Gadget Show’s presenter Jason Bradbury and tackles some of the biggest questions in tech today – predicting what a 5G-enabled future could look like …

Earnest launch podcast series to promote Vodafone Business 5G Read More »

Case Study: Chernobyl, how to get eyes on an incredible new series

How 33Seconds used Instagram Stories and a partnership with ‘I Fucking Love Science’ to drive awareness of Sky Atlantic’s new series ‘Chernobyl’. The series has now become the highest rated TV show in history according to IMDb. Background Sky Atlantic is the flagship entertainment channel for Sky. A home for ground-breaking TV shows with the …

Case Study: Chernobyl, how to get eyes on an incredible new series Read More »

Ad Club of New York's new board chair Lee Nadler on the future of the club, inhousing and data

Lee Nadler is a prime example of what it means to use the resources of an advertising club to move a career forward. So, it makes sense that The Advertising Club of New York has tapped Nadler, one of its longtime members and supporters, as its latest board chair. Nadler, head of marketing consultancy Sherpa …

Ad Club of New York's new board chair Lee Nadler on the future of the club, inhousing and data Read More »

Mustard ice cream is now a thing, thanks to a French’s creation for National Mustard Day

Mustard brand French’s has created something nobody was asking for just in time for National Mustard Day this Saturday (3 August) – Mustard Ice Cream. The limited-edition ice cream was developed with Coolhaus Ice Cream to bring together two American classics – ice cream and mustard. French’s is delivering its unique flavor for National Mustard Day, …

Mustard ice cream is now a thing, thanks to a French’s creation for National Mustard Day Read More »

'Advertisers ask if it's worth the risk': users flock to troubled TikTok, but will brands?

With Bytedance’s video apps TikTok and Douyin reportedly hitting an estimated one billion regular users, TikTok’s data and safety protocols have attracted international scrutiny. These troubles haven’t seriously affected user growth yet but could impact brands considering the platform.   TikTok and Chinese twin Douyin are currently valued at $75bn, value driven with 15-second lip sync videos that reach a younger audience dropping away from …

'Advertisers ask if it's worth the risk': users flock to troubled TikTok, but will brands? Read More »