Month: June 2019

Facebook advertising chief David Fischer gets expanded revenue remit

Facebook’s advertising head, David Fischer, has been quietly elevated to the role of chief revenue officer. The unannounced promotion was spotted by Business Insider, which reported that Fischer’s new title had been filed with the SEC in April but had largely escaped notice at the time. Fischer was previously Facebook’s vice president of business and marketing …

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WPP expected to sell stake in Chime to Providence Equity Partners

WPP is preparing to sell its stake in marketing network Chime Communications to help pay down its debt, it has been reported. The holding company will offload its 25% holding in Chime to Providence Equity Partners, which already owns a 75% stake, according to The Sunday Times. It claims the deal will be worth £50m. …

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'Objects that changed the world': The industry reacts to Sir Jony Ive leaving Apple

Sir Jony Ive has announced that he is leaving Apple, where he serves as chief design officer, later this year. The design guru, who has put his creative stamp on iconic designs like the colorful iMac, the iPod and the iPhone, is leaving to start his own business, LoveFrom.  Ive, whose designs were central to …

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As an LGBTQ+ ally, P&G is navigating the complexities of operating in anti-gay markets

Procter & Gamble’s record for supporting the LGBTQ+ community is near-immaculate in its consistency. But how does such a large multinational built on such a liberal brand purpose handle the hypocrisy of operating in countries where being gay leads to ostracization, incarceration and death? P&G’s LGBTQ+ community and allies will be out in force at …

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Ads We Like: Wild Rainiers are back roaming the Northwest in retro campaign

If you were watching TV on the west coast in the 70s and 80s, you saw Rainier Beer ads featuring larger-than-life ’wild’ Rainiers – essentially beer bottles and cans on legs – roaming the Pacific Northwest wilderness: their natural habitat, according to advertising legend. Today, creative agency DNA has brought back the mystical beings with …

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'Objects that changed the world': The industry reacts to Sir Jony Ive leaving Apple

Sir Jony Ive has announced that he is leaving Apple, where he serves as chief design officer, later this year. The design guru, who has put his creative stamp on iconic designs like the colorful iMac, the iPod and the iPhone, is leaving to start his own business, LoveFrom.  Ive, whose designs were central to …

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Wynn Resorts and The&Partnership ‘sprint’ to create a campaign for the Encore Boston resort

Wynn Resorts are the epitome of Las Vegas glamour, so when the casino and resort company decided to open up a property on Boston Harbor, it had to convince New England that it would be a community partner as well as a place to gamble and get away. Wynn and The&Partnership teamed to launch Wynn’s new $2.6bn …

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Scouts tells a coming-of-age story in the passenger seat in call for more volunteers

In a bid to encourage more parents to volunteer, Scouts has released a film called ‘Ted’s Story’ that features the ever-evolving relationship between a dad and his two children.  While the waiting list for young people is at an all-time high, the organisation says it urgently needs 15,000 more adults to volunteer.  The film is, …

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No Bullsh*t Leadership: Havas creative global CEO Chris Hirst shares his thoughts

Leadership is about leading a group of people from a defined point in the present to a different and defined point in the future. According to Christ Hirst, Havas creative global CEO, in conversation with The Drum editor, Stephan Lepitak, at The Drum Arms at the Cannes Lions Festival, talking about his No Bullsh*t Leadership: …

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What makes a great creative idea? We ask creative luminaries to tell us their untold stories of creativity

Iconic moments in advertising are rare: we know then when we see them, but how do they get to be created?  Sometimes inspiration is borne out of necessity; at others, years if not decades, pass before that initial spark ignites into a fully-formed campaign. The Drum celebrates some of these untold stories of creativity in …

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