Month: May 2019

American Lung Association combats e-cigarette use by teens on World No Tobacco Day

World No Tobacco Day is May 31, and even as tobacco use is down among teens, e-cigarette use is rising at an alarming rate — to where the US Surgeon General is calling it an epidemic. To combat its use, the American Lung Association in Pennsylvania is launching a campaign to cut down on vaping. …

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Leo Burnett to lead beefed-up Coors Light roster amid MillerCoors' marketing acceleration

MillerCoors chief marketing officer, Michelle St. Jacques, has set out a new “speed over perfection” strategy for the brewer’s brands, starting with an expanded agency roster for Coors Light led by Leo Burnett Chicago. The Drum first reported Coors Light’s disastisfaction with the efficacy of its advertising back in November 2018, which led marketing to …

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TBWA uses short film to tell the stories of sexual misconduct Hollywood won’t tell

The Brooklyn Film Festival isn’t Hollywood, but the story being told by director Emily Elizabeth Thomas and TBWAChiatDay New York for the festival was inspired by true headlines of sexual misconduct in the entertainment capital. The organizers of the 2019 Brooklyn Film Festival (31 May–9 June) are going beyond Brooklyn this year to tell the stories that Hollywood …

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Foursquare buys Placed from Snap to cement its attribution offering

Foursquare wants to be known as the advertising industry’s leader in attribution. It just raised $150m to help stake that claim. Foursqaure, the social-media-turned-location-data company, has bought fellow location technology platform Placed to bolster its attribution offering. Although Foursquare did not disclose financial terms of the deal, the acquisition coincides with a $150m investment, led …

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Amazon ramps up challenge to duopoly with Sizmek ad server acquisition

Amazon has further boosted its credentials as the real threat to Google and Facebook’s digital dominance with the acquisition of Sizmek’s ad server and Dynamic Creative Optimization (DCO) business. The ad tech firm put the assets up for sale in March after falling into liquidation. It offloaded its demand-side and data management platforms to Zeta …

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Q&A: Facebook's content moderators on cleaning up the murkiest parts of the web

Like many things at Facebook, there is an air of opacity about the way the notoriously secretive social media giant moderates its content. In recent months it’s come under fire from the public and the advertisers that fund it for being both overzealous in its removal processes and not quick enough to purge distressing content …

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Digital health rewired: lessons for the healthcare sector

The healthcare industry is just as prone to disruption as any, but the emotional weight attached to any change in our healthcare provision means the stakes are considerably higher than in most industries. Marketing those changes to a public that is naturally highly engaged with the subject presents an enormous challenge, one that will only …

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HSBC champions internationalism in football in 'Full English Final' ad

HSBC UK has championed internationalism in football to celebrate the first all English Champions League and Europa League finals.  It’s an extension of the ‘Together We Thrive’ brand promise and ‘Global Citizen’ TV campaign, which saw HSBC launched its ‘We Are Not An Island’ ads last year. It is comprised of a series of copy-led print executions …

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