Month: April 2019

Facebook pivots to privacy, pushing brands from native to performance advertising

Facebook has announced a ‘fundamental shift’ in how it is develops products with privacy in mind, unveiling a series of changes that will likely push brands away from native and display advertising further into a conversational and commerce-driven strategy. Following the lead of Apple, which has been pushing its own commitment to privacy in commercials …

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The Evening Standard and Channel 4 conquer The Drum Online Media Awards 2019

Channel Four and the Evening Standard have taken home a combined eight awards at The Drum Online Media Awards 2019. Including the coveted Grand Prix, the Evening Standard’s AIDS free appeal snapped up Editorial Campaign of the Year. It challenged the stigma around HIV and won commitments from leaders, including the UK government, to do more …

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US Marine Corps challenges YouTubers to attend 3-day boot camp and film it

The United States Marine Corps is looking to reach those coming up as digital natives by enlisting a few YouTubers to its ranks – temporarily. As technology and media have changed consumption habits and limited the effects of advertising, the marines looked to those voices most prevalent in the lives of youth today – YouTube …

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‘Great design equals desire’: behind Land Rover’s ambitious 10-city promotional photo shoot

Refined. It connotes a certain sophistication. The new Range Rover Evoque is tying its design and campaign to that word to mark the auto as an urban chic vehicle, and it’s being driven through, and photographed in, 10 of the US’s top cities to prove it. Although the Evoque is not a new vehicle — …

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FIFA Women’s World Cup 2019: Everything to play for

If the 2015 FIFA Women’s World Cup was a tipping point for the women’s football, particularly in the UK, then this summer’s tournament should confirm its arrival in the mainstream. While a record-breaking 750 million people watched the 2015 tournament in Canada, FIFA president Gianni Infantino has set a target of 1 billion for the …

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Accenture Interactive creates 'Memory Lane' AI project to tackle elderly loneliness

Accenture Interactive has created a project for the Swedish energy company, Stockholm Exergi, that uses artificial intelligence (AI) to tackle elderly loneliness. Following medical research into elderly health, Accenture Interactive discovered that loneliness accelerated health problems including depression and early-stage dementia in the elderly. To combat this, it created a project titled ‘Memory Lane’ that uses …

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Ecover bottles up the natural delight of baby scent in fragrance-free product push

While its range of eco-products come in various nasal delights, Ecover is promoting its fragrance-free Ecover Zero by highlighting the natural delight of baby smell.  Playing on the ‘insight’ that nothing smells as good as babies, the eco-warrior brand asks its consumers: “why would you cover it up with harmful products containing chemical fragrances and allergens?”  …

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RSBG Infrastructure acquires retail design agency The Yard Creative

RSBG Infrastructure Limited has snapped up The Yard Creative for an undisclosed fee, as part of its plan to rejuvenate physical shopping and the high street. The agency will complement the group’s urban development portfolio, atop its experience in brand activation and experience work for the likes of Nike, Fortnum & Mason, Converse, John Lewis …

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Ads We Like: strangers act like mothers in humorous Teleflora Mother’s Day spots

The bond shared between mother and child is one-of-a-kind, which is why most everyone doesn’t want mothering from strangers or co-workers. Flower delivery service Teleflora, announced its new Mother’s Day bouquet collection with the launch of its ‘Love Like a Mother’ campaign, which finds strangers trying to bond through awkward situations. The humorous spots highlight a …

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