Month: March 2019

West Midland Trains launches rebrand campaign after £1bn investment

West Midland Trains has unveiled its rebrand campaign for its train lines, as the company invests £1bn into its London Northwestern Railway (LNR) and West Midland Railway (WMR) services.  Created by Impero, the multichannel rebrand campaign aims to capture the nation’s hearts and minds, to position West Midland Trains against challenger services.  The £1bn ‘Investment …

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The Big Issue teams up with Monzo to make its magazine 'resellable'

The Big Issue has teamed up with Monzo to launch what it’s claiming is the “world’s first resellable magazine”, opening up the potential for vendors to earn more.  Going under the name of ‘Pay it Forward’, the partnership between the publisher and the digital bank will see each magazine of The Big Issue feature QR …

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Facebook's Zuckerberg calls for governments to 'update the rules' of the internet

Facebook founder and chief executive Mark Zuckerberg is looking to get ahead of the legislative landslide coming at the social network by outlining his views on how government should regulate the internet. As The Drum columnist Sam Scott writes, 2019, will be the year of reckoning for Facebook with it facing financial, growth, regulatory and …

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Parody 'exhibitionist' ads spotlight Airbnb hidden camera scandal

Unofficial New Zealand ads have shined a light in Airbnb’s recent global hidden camera scandal. An unofficial billboard, recently circulated on Reddit, ran in Wellington, NZ after the Airbnb hidden camera scandal was uncovered. It was spotted by New Zealand’s Newshub. Airbnb denied it had ran the ads. Reddit users suggested that the ad ran by …

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Airbnb reminds public of hidden camera scandal with New Zealand exhibitionist ad

Airbnb has suffered from an unfortunate ad juxtaposition in New Zealand, running ads for “exhibitionists” in the aftermath of the company’s global hidden camera scandal. The out of home buy, recently circulated on Reddit, ran in Wellington, NZ after the Airbnb hidden camera scandal was uncovered. It was spotted by New Zealand’s Newshub. One Reddit …

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Out of home needs to step up the pace to survive and thrive in the digital age

It may be the world’s oldest advertising medium but out of home (OOH) is transforming, which is imperative if it’s to survive and thrive in the digital age. What’s more, media owners cannot work alone if we as an industry are to take on the dominance of the digital giants. And with the tech giants …

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Sizmek files for Chapter 11 to tackle 'over-leveraged balance sheet'

Indie ad tech Sizmek has filed for Chapter 11, indicating the difficulties making gains in an industry dominated by Facebook and Google. On 29 March, the ad tech firm initiated voluntary proceedings under Chapter 11, while it “reviews strategic alternatives”. The private equity-backed firm said it has been holding stakeholder discussions over the last few months in order to address …

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Verizon Media pushes the button on EA gaming influencing campaign

Verizon Media has partnered with games publisher Electronic Arts (EA) to aid with the launch of four titles using bespoke video content and influencers. First on the slate is multiplayer title Anthem, which with help from media agency Starcom, will be promoted globally with influencers.  EA teamed up with four of European gaming media titles …

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Ads We Like: Vital Farms ruffles feathers about cage-free eggs with angry hens

Chickens might seem fairly docile, but when they have to defend their own, they know how to fight back. In a campaign for Vital Farms, those fighting tactics include angry dialing and voodoo dolls. The campaign, ‘Ruffled Feathers’ from Preacher for Vital Farms, a pasture-raised egg brand, shows the brand’s hens getting angry that their …

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Marketers are wrong to write off TV, research finds

TV has many marketers conflicted. “They want addressable and attribution and want to cut linear budget,” Justin Evans, vice-president, data strategy, for Comcast Spotlight, told The Drum. “Then, at the water cooler, they’re talking about all the shows they’re binging on.” The reality is, with the abundance of TV content and the myriad ways to …

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